Tuesday, March 3, 2015

SWATCH FALLS POORLY INTO THE SMART WATCH MARKET

My first glance at it , the Touch Zero One just looks like a new version of the Swatch Touch, a watch with minimal touch functionality that has been around for four years or so. But the Touch Zero One does indeed have enough features to qualify it as "smart." The curved screen and backlighting of the original Touch are combined with the touchscreen accuracy that we expect today, and there will even be an accompanying smartphone app, although Swatch hasn't said if that means iOS, Android, or both.
The short story is that the Touch Zero One is aiming to fit more in the fitness tracker category than the full-fledged, do everything wearable. That means no email, text, or phone call notifications, nor does it control any media playback on your smartphone. What makes it a tad odd is that instead of focusing on general activity or sports tracking, it has several features specific for volleyball.