With the expected launch next month of the Apple Watch, the company’s first new product in five years, Apple will be stepping into new territory.
To conquer the marketplace, the watch will have to appeal not only as a gadget but as a fashion statement, a fact tacitly acknowledged by Apple's decision to launch its advertising campaign with a 12-page insert in the March issue of Vogue.
The company isn’t talking about plans for marketing the Apple Watch in advance of its much-touted "Spring Forward" event on Monday, but it clearly intends to keep a tight grip on initial sales and distribution, leaving many retailers guessing about when - or if - they'll be able to sell it.
Sources with direct knowledge of the matter said that Best Buy Co Inc, one of the largest sellers of Apple products, may not get the watch at launch time, though the company wouldn't comment on the situation.
